On Wednesday, December 24, 2025, the College of Media and Marketing hosted the graduation project discussion session for the Master’s in Digital Marketing program, attended by faculty members and the judging committee. The session featured a range of specialized academic research studies addressing contemporary issues in digital marketing, modern media, consumer behavior, and advanced marketing technologies.
The judging committee announced the results of the winning research projects, where first place was awarded to researcher Tahani Ali Esmail for her study titled: The Role of Vrial Marketing for E-commerce stores via Social Media on brand awareness in Saudi Arabia. (A field study)
Meanwhile, researcher Ahlam Abdullah Alshamrani won second place for her study titled: The Role of Social Management in Expanding the customer base of startups in Saudi Arabia: A field study, and third place was awarded to researcher Abeer Saleh Mokhir for her study titled: The Role of Influencer Marketing Campaigns in Consumer Purchasing Decisions: A Case Study on the Fashion Retailer SHEIN.
These discussions reflect the College’s ongoing efforts to enhance the quality of scientific research, align postgraduate program outcomes with labor market needs, and keep pace with the rapid transformations in modern media and digital marketing.
