College of Media and Marketing Announces the Winning Research Projects from the Master’s Program in Digital Media – Second Semester 2026

The College of Media and Marketing at Midocean University has concluded the graduation project defense sessions for students enrolled in the Master’s Program in Digital Media for the Second Semester of 2026. The academic event was marked by a competitive scholarly atmosphere that reflected the students’ growing research capabilities and their awareness of contemporary issues shaping the media landscape.

The competing projects addressed some of the most significant transformations in digital media today, ranging from strategic communication and its role in shaping public image, to leveraging professional social media platforms to raise awareness, and exploring the impact of artificial intelligence technologies on content production and audience engagement.

Following the evaluation and defense sessions, the judging committees announced the following winning projects:

First Place: Researcher Saeed Alqahtani

The Role of Strategic Communication in Shaping the Public Image of Saudi Development Projects: A Field Study

Second Place: Researcher Moayed Alnakhli

Using Social Media to Raise Awareness among Critical Care Workers: LinkedIn as a Case Study. An Analytical Study

Third Place: Researcher Fatmh AlZahraa AlNajar

The Impact of Using Artificial Intelligence Technologies in Digital Content Production on Audience Engagement: A Field Study of the Saudi Ministry of Media’s Digital Platform

The College of Media and Marketing extends its heartfelt congratulations to the winners on this outstanding achievement and wishes them continued success and further contributions to research throughout their academic and professional journeys.