The College of Media and Marketing at Midocean University held the final project presentations for students enrolled in the Master’s Program in Digital Marketing for the Second Trimester of 2026. During these presentations, students showcased research addressing the latest trends in digital consumer behavior, user experience, and the role of content in shaping purchasing decisions.
The research projects demonstrated a diverse range of practical applications, spanning the healthcare sector, digital platforms, and social media platforms. This diversity reflects the broad scope of digital marketing and its growing integration into consumers’ everyday lives.
Following evaluation by the judging and assessment committees, the results were as follows:
First Place: Researcher Wafaa Mahmoud Elshaer
The Role of Online Patient Reviews on social media Platforms in Enhancing the Intention to Use Dental Services Among Customers: Afield Study
Second Place: Researcher Abdelrazak Mahamat Mahamat Mahamat
The Impact of Automation Features in Digital Products on Technology Acceptance and User Experience: An Applied Study on the Teamk Platform
Third Place: Researcher Hanin Mohsen Bu Numay
The Relationship Between Perceived Product Scarcity Messages on Social Media and Impulsive Buying Tendency Among Yemeni Consumers: The Mediating Role of Fear of Missing Out (FOMO)
Fourth Place: Researcher Ahlam Saleh Dokhan
The Relationship Between Perceived Visual Content Quality of Products on Social Media and Its Role in Enhancing Purchase Intention Among Saudi Consumer: A Field Study
The College of Media and Marketing congratulates its students on this outstanding achievement and wishes them continued success and a meaningful contribution to the advancement of the digital marketing industry in the region.
